Penn State rules the 2009-2010 Non-BCS Bowl Ratings
Numbers are based on immediate overnight Nielsen numbers. These preliminary non time-zone adjusted values may increase or decrease slightly when revised figures are released based.

Below are the ratings for a couple of non-BCS bowl games played in the 2009-2010 bowl season. Penn State is the runaway winner in terms of television draw a whole 2.1 rating points more than it’s closest competitor, the Cotton Bowl.
| Date | Bowl | Participants | Nielsen Rating | Improvement from last year | Last year’s Participants |
| 1/1 | Capital One Bowl | Penn State / LSU | 6.8 | (6.4) + 0.4 | Georgia / Michigan State |
| 12/31 | Cotton Bowl | Ole Miss / Oklahoma State | 4.7 | (4.4) + 0.3 | Ole Miss / Texas Tech |
| 12/26 | Emerald Bowl | Southern Cal / Boston College | 5.3 | (2.0) + 3.3 | New Mexico / Navy |
| 1/1 | Gator Bowl | Florida State / West Virginia | 4.3 | (4.1) + 0.2 | Nebraska / Clemson |
| 12/26 | Meineke Bowl | Pittsburgh / UNC | 4.6 | (4.5) + 0.1 | West Virginia / North Carolina |
| 12/31 | Sun Bowl | Stanford / Oklahoma | 3.6 | (2.2) +1.4 | Oregon State / Pittsburgh |
So much for the supposed draw of Bobby Bowden’s final game. Yes, I’m looking at you Mark May for overhyping the West Virginia / Florida State Gator Bowl. Both were mediocre teams at best and aside from it being Bobby Bowden’s last game, meant little to nothing to the rest of the country. The ratings reflect it. The Capital One Bowl, played during the exact same time as the Gator Bowl, almost doubled it in ratings.
And then we have the Meineke Car Care Bowl played in Detroit. Oh, wait, what’s that? It’s not in Detroit? It might as well have been. The blockbuster matchup (sarcasm) between the mighty Panthers of the Big East and the home town Tar Heels of the ACC actually earned a lower rating than the Mountaineers and Tar Heels game a year ago.
But.. but.. wait! That can’t be! What of that supposed loyal and rabid Pittsburgh following of Panther fans that show up on message boards and online communities all the time only during successful seasons?
Oh, wait. That’s right. Take solace Panther fans, at least it wasn’t the stinker that was Stanford / Oklahoma.
The Grand Daddy of them All
| Date | Bowl | Participants | Nielsen Rating | Improvement from last year | Last year’s Participants |
| 1/1 | Rose Bowl | Ohio State / Oregon | 13.2 | (11.7) + 1.5 | USC / Penn State |
| 1/1 | Sugar Bowl | Florida / Cincinnati | 9.2 | (7.8) + 1.4 | Utah / Alabama |
| 1/4 | Fiesta Bowl | Boise State / TCU | 8.2 | (10.4) – 2.2 | Texas / Ohio State |
| 1/5 | Orange Bowl | Iowa / Georgia Tech | 6.8 | (5.4) +1.4 | Virginia Tech / Cincinnati |
Is there still any question as to why the Rose Bowl is the most envied bowl (BCS or non-BCS) throughout the land? The pageantry, tradition and significance of the bowl trumps all others and the ratings reflect that year after year. It remains the most restrictive and elusive bowl in the country. Just to be invited and allowed to compete on it’s hallowed field is a privilege.
This year’s Ohio State / Oregon matchup, like last year’s Penn State / USC game reigns supreme amongst all traditional bowls yet again. At 13.2 it is a whopping 4.0 rating points higher than the Tebow / undefeated Bearcats matchup in the Sugar Bowl.
We can, with confidence declare the Rose Bowl the ratings king for the 2009-2010 bowl season. It is highly unlikely and ludicrous to assume that the Fiesta or Orange bowl number that have yet to come in will even come close to usurping the Rosy throne of the Pac 10 and Big 10.
The draw of the Big Ten conference is simply without peer. And with victories over #7 Oregon (Pac 10 champion), #13 LSU (#3 SEC) and #14 Miami (ACC) should hopefully silence the media. We look forward to adding a victory over the ACC champion (Georgia Tech) to the resume before it is said and done.
Let’s not forget the valiant efforts by the Big Ten squads that did lose; Northwestern (lost in OT by 3 to Auburn), Michigan State (lost 14 players to disciplinary issues yet led Texas Tech late in the 4th before eventually falling), and Minnesota losing by 1 to Iowa State.
So much for the demise of the Big Ten. And yes, I’m still looking at you Mark May.
[Update 1/6/10] And as widely predicted, the Orange Bowl improved from last season’s dismal 5.4 rating. Considering last year’s rating set a record low for BCS bowls, that’s not a hard number to improve on. That’s the good news, the bad news is it only improved marginally to a 5.6 preliminary Nielsen rating. It didn’t set the new record low, but comes close to it. This is dismal and absolutely atrocious for two BCS programs. This puts them dead last once again in the BCS bowls even lower than the Fiesta bowl pitting two mid major programs. Congratulations Orange Bowl, you’ve outdone yourselves once again. You reap what you sow.
[Update 1/5/10]: Fox just released its final numbers for the Fiesta Bowl last night. The official Nielsen rating for the Boise State / TCU matchup is a 8.2. That is better than the Utah/Alabama and VT/Cincinnati (lowest rated BCS game ever) matchups last season. Not exactly stellar, and still falls short of the drawing power of big name programs like Ohio State and Florida. We’ll see how the numbers stack up against another equally mediocre matchup in the Orange Bowl.

[Update 1/5/10] : Preliminary overnight ratings for the Fiesta Bowl pitting 2 mid-majors are in. What can only be considered television networks’ worst case scenario, the country is clearly less interested in mid majors whether or not they are undefeated, playing each other, wearing tutus, or even busting out the best rendition of Lady Gaga’s latest song* on the cowbell. The 7.7 overnight rating is a dramatic 2.7 point drop from last year’s Texas / Ohio State matchup and will go a long way in helping determine future matchups as more mid majors are begging for access into the BCS.
*The song wasn’t by Lady Gaga, but I have no idea what specific song the girl was beating the cowbell to.


